Introduction About Digital Marketing Course
When all or some of the internet marketing activities like online advertising, promotions, branding, creating utility, reputation management etc. are done over the internet space using digital devices like mobile, desktop laptops, palmtops, tablets, etc., it's called Digital Marketing. In simplified words digital marketing as its name signifies that, It is a marketing over the internet through various digital gadgets. Marketing all over the world is getting reliant on digital technology for reaching market divisions, conducting market research through website analytics, managing content no matter what industry is all about.
As this stage, dependence continues to grow, it is likely that advanced skill sets will take birth leading to the concern of more marketing and technical awareness among the professionals and finally more business and more jobs.

Digital Marketing consists of a 6 step process :
1. Visibility
2. Delivering targeted traffic
3. Increasing Engagement
4. Lead Generation
5. Measurement
6. Retention

Training n Development, which is an initiative of ATTITUDE ACADEMY, provide an all in one advanced digital marketing course for business owners, working professionals and job-seekers, crafted precisely, covering 9 modules of internet marketing, wherein you will learn from industry leaders that how to do marketing online, bring targeted traffic to website, increase brand awareness and generate potential business leads by using various online platforms over internet like search engines, social media, email marketing, search engine marketing, online display advertising, mobile marketing, content marketing and many other things.
Reach out, communicate and educate with your potential customers using various online platforms like social media, search engines, e-mail marketing, online paid advertising, mobile marketing, content marketing and much more.
Elibility For This Course
None. Anybody can enroll for this course. No prior knowledge of statistics, SAS or analytic techniques is required.
Search Engine Optimization
Defining Search Engines
Major Search Engines V/s Directories
Domain Authority
Page Authority
Alexa Rank
Web Designing Basics
URL structure
On Page Optimization
Meta Title
Meta Description
Meta Keywords
Anchor Tags
Header / Footer Tag
Headings (H1-H6)
Creating Robots.txt File
Creating Sitemap.xml File
Website Content Optimization
URL Restructuring
HTML and CSS Validation
On-page Error Implementation
Keywords Density
Google Webmaster Tool
Google analytics
Google Adwords
Keyword Planner
Google Trends
White Hat SEO
Black Hat SEO
Grey Hat SEO
Off Page Optimization
Keywords Analysis
Blogs Submission
Social Bookmarking
Articles Writing
PPT Submissions
Video Submissions
Blog Commenting
Infographic Creation
Image Sharing
Press Releases
Classified Ads
Forum Participation
Q/A Sites Participation
Guest Postings
Latest Seo Techniques & Tools
Uploading Website and Management
Seo Tools and Tricks
Social Media Tools
Link Building
Panda Update
Penguin Update
EMD Update
All latest Update
Pay Per Click
Pay Per Click Basics
Introduction to Google AdWords
Getting Started with AdWords – How to set up account etc.
Targeting – Search, Contextual or Placement
Creation of Effective Campaigns and Ad groups
Creation of Banners using Display Builders
Writing Compelling Ad Copies—Do's and Dont's
Keyword Grouping using Broad Match, Exact Match, Phrase Match, Negative Match Techniques
Insertion of Google Conversion code and its importance in Effective Campaigning.
Costs and Billing
Tracking Ad Performance
Optimizing Cost per Click
Optimizing Ad Performance – Optimize Account & landing page
The AdWords Toolbox – Keyword Tool, Site Exclusion Tool, Ad Diagnostic Tool Etc.
Google Analytics Code Study and Insertion
Google Analytics Report Study and Comprehension
Creating Multiple Report Types
Google Insights Study
Google Trends Study
Managing Client Accounts
Social Media Optimization
Introduction to Social Media
Advantages Over Online Marketing
Social Media Strategy
Network Optimization
Brand Management Strategies
Network Profile Creation
Social Media Key Concepts
Introduction to LinkedIn
Creating the right profile and settings
Increasing reach and visibility
LinkedIn Groups
Answers, events, messaging and testimonials
Company Pages
Introduction to Micro Blogging and Twitter
Twitter Demographics
Use for reputation, promotion, sales, conversing.
Who to Follow
Tracking Code
Ghost writers and the importance of disclosure
Twitter Lists
Twitter Account Promotion
Searching tweets and users
Measuring Influence
Latest trends
Difference between Profiles, Places, Groups and Pages
Social media and communications strategy
Open Graph
Frictionless sharing
Facebook Connect (Like, Share, Comment)
Facebook Pages (Creating, Managing, Retention)
Pages (Dos and Don'ts)
Facebook Apps
Measuring and Monitoring
Sponsored Stories
Facebook Places and check-ins
Advantages and challenges
Youtube Optimization
Online Video - Content is King
Viral films and brand
Defining your goals, metrics and budgets
Social sharing, comments and reviews
Getting an audience
Creating and managing an account
Using Ads inside Videos
Promoting YouTube Videos
Setting Social Objectives
Social Strategies and Tactics for Google+
+1s and Sharing
Integration with your site
Promoting a Brand on Google+
URL Shortening Tools
Mobile Marketing
Introduction to Mobile Marketing
Understanding Mobile Devices
Core Mobile Product and Service Offerings
Supplemental Products and Service Offerings
Mobile Advertising and Search
Incentives and Loyalty Programs
Mobile Marketing and Social Media
Location and Mobile
Mobile Rules and Regulations
Mobile Marketing Measurement & Analytics
The Mobile Website
Careers in Mobile Marketing
Email Marketing
Introduction to Email Marketing
Email as Conversation
Creating the Email
Landing Pages
The Mailing List
Spam and Blacklists
Working with Email Service Providers (ESPs)
Combining Email with Other Channels
Marketing Automation Basics
Advanced Marketing Automation
Metrics & Measurement
Content Marketing
Content Marketing Overview and Strategy
Content Marketing Channels
What Is Content Marketing
Identifying Prospects
Writing Messages and Creating Content
Getting Your Message Into the Media
Becoming an Industry Expert
Content Strategy & Challenges
Measuring Results
Blog Marketing
Social Media Marketing Channels
Image Marketing
Video Marketing
Article and Press Release Marketing
Email Marketing
Event Marketing
B2B Marketing
Digital Marketing
  • Course duration:6 Months
  • Learning mode:Instructor-led / Self-paced
  • Tools used:On Page Seo, Off Page Seo, Google Analytics,SMO,Mobile MArketing,E-mail marketing